Hey, there. I thought I’d make a video today talking about importing for a home based business because it’s such an incredibly interesting subject, and of course, Matt and I, you may or may not know have been importing products for more than eight years now, so we get a lot of questions about importing, how to get started, what we think about importing, is it a great lifestyle, and all sorts of things.
However, one of the main questions that we get asked all the time is “what’s a hot product to sell? Just tell me a great product and I’ll go and get it.” People seem to think whether they’re selling on the Internet or in retail or in any way, shape or form, that it’s all about the product.
Well, I’m here to say today that it’s not really just about the product. It’s about the market, and it’s about finding a gap in the market. So if importing is of interest to you, or selling products on the Internet at all, the first and one of the most important things to do is first to find a gap in the market and then you fill that gap with the products.
So, what we do and how we’ve become so successful at importing for the past eight years is understand markets, how to look into markets, see what products are hot, what’s not and what people are spending money on. So this is what we call having our goggles on. We call them our eBay goggles or our market research goggles, and that’s seeing where there are gaps.
We do all of our research based on many different things, but if we determine that there’s a gap in the market, a space for us to fill, that’s how we determine which products we’re going to have manufactured, shipped into Australia or America and then sold on the Internet. Places like Amazon and of course eBay is our main selling platform along with our own website.
So, if that’s of interest to you and you want to find out more about having an easy home business based around importing, then you need to do your research and simply find gaps in the market and determine based on your experience, how much money you’ve got to invest, your knowledge of that market whether you believe that you can slide in there and take a little slice of the pie, and that’s how we’ve built our online empire and continue to do so.
So I hope that this information has been really helpful for you. And what I’m going to do in the future is bring you regular little videos about importing, just sharing our experience because, man, we have done so many things wrong in the past and I would love to share some of those things with you so that you can learn from our mistakes, learn from our many successes, and hopefully you can build yourself a successful importing business as well.
I hope you enjoyed that and I’ll talk to you soon. Bye for now.