Hi, it’s Matt here. Welcome back to Easy Home Business website, where we chat about all different things new and online. This week, I wanted to share with you something that’s happening in the future.
This is something that Google is aiming to achieve. It’s something that’s very important to them and could be very important to you, if you’re an online seller.
At the moment, we all know that Google is a search engine that researches and finds websites, and then ranks those websites automatically based on a number of different criteria. There’s quite a few algorithms that go into that. Of course, we will never know exactly what those algorithms are, because it’s pretty secret amongst the Google world.
One of the things I do know that they’re trying to do is evolve from becoming a search engine for information to becoming a source of knowledge. That’s a completely different thing.
If we were to think that a website is somewhere where you can put up whatever you want for information, that’s interesting, but does that make it the correct information? Not necessarily.
It might be your views on it, your take on the information. It might have your filters on it. It might have your marketing messages within that, of course. That isn’t necessarily the right information for every single person, or the true facts.
What Google is heading towards is becoming a place where knowledge is what is delivered to you, true facts. That’s really interesting when you think about how they’re going to do that. More importantly, how are we going to use that information?
If the whole search world changes because Google doesn’t want to just show websites based on how well they’re being ranked, but they actually want to deliver information to you, that’s going to be a game changer.
It’s something that we’ll have to watch closely to think, “How can we be involved in that? How can our businesses still profit from these sort of changes in the future”?
It’s an exciting world and it’s a fastchanging world. We want to make sure we know what’s happening. We want to make sure we’re on the cutting edge and finding out how are we going to turn them into profits, because for us, that’s the name of the game.
How can we turn them into profits? How can we change our own lives? How can we change the lives of people around us? How we can turn that into something that’s a positive experience for everybody?
That’s what Google is trying to do, making a heap of money out of doing it as well, I might add. We, of course, want to be able to access those platforms just like the other sales platforms we do online like eBay, Amazon and your own website.
Stay tuned. Things are changing. We want to try and keep you as up-to-date as we can. Bye for now.