Hi, I’m Matt Clarkson here, best-selling author, international speaker, and online retail expert.
This week, what I wanted to chat to you about was how people still hold onto the same paradigms, the same beliefs that they’ve always had, and how they’re using that to try and keep themselves secure. But the reality is what they’re doing is they’re leaving themselves behind.
What does all that really mean? I want to share with you a story, this is something I read recently, that in France, one of the trade working unions over there successfully took some of the largest brands and some of the largest stores to court to prevent them from having longer business hours.
What that meant was that after a certain time, around nine o’clock at night, they actually had to shut the doors, whereas a lot of other businesses still were open until well after midnight, even one o’clock in the morning, to be able to supply services and goods, or whatever it might be.
The reality is that online shopping is open 24 hours a day, 7 days a week, 365 days a year. What that means is some of these brands are forced to shut the doors to prevent them from even being on some form of a level playing field with online retail, and how people are shopping there whenever it suits them, from the comfort of their own home.
To me, that’s really an example of people, these unions, that are holding onto the old ways, trying to hold onto their old values, to prevent progress, to prevent change from happening.
The reality is that, for many normal retailers, preventative type measures like that, that stop them from trying to at least equal what online retail is doing is crushing. I understand with traditional retail it’s hard enough as it is, trying to incur penalty rates for staff to work overtime, and all these types of things like high overheads, rents, the things that will actually prevent them from making more profits in their business.
What we’re seeing is something that’s becoming an uneven playing field. It’s not level for everyone that’s trying to create a business, employ people, and to grow the community in general. I just see this as another example.
How are you thinking? What are you doing? How are you actually holding onto older beliefs, some of your traditional values about when people should work, how they should work, how you should work?
If you want to be an entrepreneur, if you want to look after your success, and your financial future, what it could mean is you have to go a step extra. You have to stand out from the crowd. You may have to work a bit harder initially.
What we find is that for the people that are prepared to really aim for success, to really follow their dreams, you’re going to have to sacrifice. You’re going to have to put in more time, you’re going to have to get your family to understand that you’re going to need this time and effort and energy towards creating this new future, which means there will be sacrifices in the short term.
However, don’t get caught in the old-style thinking. Start to train your mind to be open, to be aware of what’s happening out there, and how you too could possibly be enjoying the fruits of the labor of this new economy, if you will let yourself.
Until next time, bye for now.